Why it is important for strategy to be integrated
Marketing works best when activity is led by strategy, not by individual channels. Integrated strategy connects positioning, reputation, visibility and influence.
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Refuel your brand: Standing out in the crowd
A strong brand is more than a name, logo or tagline. Brand strategy helps organisations clarify their position, strengthen credibility and stand out with purpose.
On the move – Engaging mobile audiences
It's clearly demonstrated that mobile technology is now king in the online world. To add to this fact, it is said that roughly 50% of smart phone owners use their mobiles as their primary Internet source.
PPC and SEO is too expensive…
Being strategic and methodical is the key to getting excellent levels of traffic and high conversion rates be it from organic or paid searches, and before launching a campaign
Relationships that last – The art of relationship management
Strong relationships are built through trust, relevance and consistency. In high-value sectors, influence depends on knowing who matters and how to engage them.
Expos in aviation – Maximising event marketing
With 20 aviation & aerospace exhibitions and 44 travel, transportation & tourism tradeshows every year in Europe alone, there’s a plethora of opportunities to boost leads and sales significantly if used efficiently.
Person to Person Marketing using Social Media
The key to effective social media is one which delivers a specific and measurable objective. If you don’t measure how will you know what you have achieved?