Build the brand! Does Aviation need better branding?NYLON Marketing explores the sector's approach to creating a strong brand and the further opportunities which exist.
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NYLON talks to KPMG about how the KPMG Small Business Accounting service has given us clarity around VAT, the value of business assets and how to forecast accurately using the cloud accounting software.
In life we are told size of everything matters. Big is better, etc., and so we also are encouraged to have lots of followers on our social media accounts. Because that shows that we matter more, right?