Our experience includes providing integrated marketing services for commercial cleaning and janitorial services, waste management and disposal services companies.
Work: Includes website development, online marketing, local and nationwide SEO and PPC, content development, social media management, marketing automation, strategic consultancy, PowerPoint development, e-book creation and exhibition marcomms, content development and copywriting, website updating, and email marketing.
Issues: Understanding your customers' needs and drivers, and turning those into a business proposition will set you apart in this competitive sector. This is key to telling a story that is of interest to your prospective clients, because you are talking about them and their problems rather than you and your great business. Quite often the dialogue is based on price, but elevating your offering to a value proposition removes you from reliance on price positioning.
The next pitfall is communicating using the wrong media tools for your customers, investing in content is pointless if it's going to fall on deaf ears. It's really worth taking time to develop the right mix of off-line and on-line collateral to support your business if you are serious about reaching your public.
Results: Proven ROI delivered directly to the bottom line by increased online enquiries, and bookings, new markets achieved, awareness and reputation increased within key markets – see our case studies for further information.
To find out how we can help you, why not Touch Base?