Public Relations is about reputation - the result of what you do, what you say and what others say about you.
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Your stakeholder perceptions will drive decisions about whether they want to work with, shop with or support your business. In today's competitive market, reputation can be a your biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge.
Effective PR via a mix of on-line media channels can help manage reputation by communicating and building good relationships with all your stakeholders.
Targeting the appropriate media, means first establishing who your stakeholders are and assessing the appropriate media channels and outlets to communicate through.
Whether you are targeting locally, nationally or pan-globally we have the tools to create tailored media distribution to specific journalists and bloggers rather than newsdesks, unique to your organisation.
We believe your media coverage should be more than a press clippings book. By providing our clients with analytical data of coverage, assessing your ROI and sales intelligence becomes more meaningful.
WHAT DO WE DO DIFFERENTLY?
We don’t ‘scatter gun’ news, making your investment in PR more in line with your business objectives. Our approach is specific to your target audiences. NYLON provides planned and sustained PR to its clients that establishes and maintains goodwill and mutual understanding between you and your public.
We’re not into just AVE reporting because we are communicators (if you want an accountant we can recommend a few!). Our method of ROI measurement will provide you with meaningful insights into who is engaging with you, so that you can also use this as a business tool.
To find out how we can help you, why not Touch Base?