James and Taylor - Façade Engineering
Digital Strategy, Positioning and B2B Website Development
James and Taylor is a specialist façade engineering business supplying the UK construction industry with rainscreen cladding, terracotta, brick and metal cladding systems. Working with architects, specifiers and construction professionals, the company required a website that reflected the creativity, technical complexity and commercial value of its work.
The Objective
To reposition James and Taylor online with a distinctive, image-led website that would stand apart from competitor sites while also functioning as a practical business development tool for architects, specifiers and construction industry decision-makers.
Our Strategy
- Developed a digital strategy that balanced visual impact with clear, client-focused information.
- Created a highly visual responsive website with an innovative structure and user experience.
- Used strong project imagery to showcase the company’s façade engineering expertise and design-led approach.
- Structured product, sector and project information to support architects, specifiers and B2B buyers.
- Created a searchable project gallery with extensive filtering by product type, sector and finish.
- Developed website copy to communicate the company’s specialist capabilities clearly and commercially.
The Results
- Created a distinctive digital presence that positioned James and Taylor more creatively within the façade engineering sector.
- Developed a website that worked as both a visual showcase and a practical business development tool.
- Improved the way the company presented its technical expertise, product range and project experience to architects, specifiers and construction decision-makers.
- Strengthened the structure, content and usability of the website to support clearer client engagement.
- Helped the business stand apart from conventional competitor websites through a more innovative, image-led and commercially focused approach.
