Fluid Hygiene - Commercial Cleaning and Janitorial Services

Fluid Hygiene is a commercial and specialist cleaning contractor with a long-established presence in the UK. The company supports high street brands, blue-chip companies and major hospitality businesses, with a large operational footprint across commercial cleaning and janitorial services.

The Objective

To strengthen Fluid Hygiene’s brand visibility, improve its digital presence and support business growth through a more coordinated marketing strategy, stronger sales materials and more effective lead generation activity.

Our Strategy

• Developed the brand and marketing approach to support stronger recognition in the commercial cleaning sector.
• Designed and developed a conversion-focused website to present the company’s services, credibility and sector experience more effectively.
• Created marketing collateral and sales materials to support business development conversations.
• Managed PPC, SEO and conversion optimisation to improve visibility and enquiry generation.
• Developed content and social media activity to keep the brand visible, relevant and active with target audiences.
• Provided ongoing strategic guidance as the account grew and the business expanded its marketing activity.

The Results

• Strengthened Fluid Hygiene’s brand presence across digital, sales and client-facing channels.
• Improved visibility, website engagement and enquiry generation.
• Supported business growth through a more coordinated approach to brand, website, content, PPC, SEO and social media activity.
• Helped create a stronger platform for attracting new clients and supporting commercial conversations.
• The relationship grew to include wider marketing activity and ongoing strategic guidance as the work proved successful.