2020 Recycling - Waste Management and Disposal Services
Local Search Strategy, Digital Positioning and Sales Growth
2020 Recycling provided waste management and disposal services to domestic and trade customers across Surrey, including skip hire, commercial collections, muckaways, recycled aggregates and soils. The business needed a digital presence that would separate it from typical skip hire brands and support both B2C and B2B sales enquiries.
The Objective
To create a locally focused digital platform that positioned 2020 Recycling as a more professional, accessible and commercially useful waste management provider, while increasing visibility, enquiries and sales from domestic and trade customers.
Our Strategy
- Developed a website strategy that differentiated the business from conventional skip hire competitors.
- Created a locally focused website designed around Surrey-based search behaviour and customer needs.
- Used local SEO and targeted PPC to reach domestic customers, trade customers and commercial buyers.
- Structured the website to make core services easier to find, understand and enquire about.
- Supported the sales process with CRM implementation, trade database activity and improved promotional materials.
- Created sales letters and leaflet templates to support follow-up and business development activity.
The Results
- Created a distinctive digital presence for a local waste management and recycling business.
- Improved the company’s ability to attract both domestic and commercial enquiries online.
- Helped turn the website into a direct sales and lead generation platform.
- Supported stronger B2C and B2B income generation than originally anticipated.
- Contributed to the client’s decision to retain and grow the business rather than proceed with the original short-term sale plan.
