2020 Recycling - Waste Management and Disposal Services

Local optimisation and targeting

2020 Recycling offers waste solutions to both domestic and trade customers, including skip hire, commercial collections and muckaways. The waste management and disposal service also supply an extensive range of high quality, recycled aggregates and soils to meet customer requirements across Surrey.

The Objective

Increasing sales by driving traffic from domestic and commercial customers.

Our Strategy

The main strategy was the creation of a website with local keyword targeting and local focused PPC campaign, plus implementation of a CRM system, acquisition of fresh target trade database and improvements to promotional literature by the creation of leaflets and template sales letter to be used in the CRM system.

  • Website creation and Local SEO
  • Local targeted Pay-Per-Click campaign (Google, LinkedIn, Facebook)
  • Link building and off-page optimisation

The Results

  • 80% of traffic from Google Organic Search
  • 77% of all website visits were new visitors
  • 64% of page views were on the ‘book on-line’ overtaking visits to the ‘home’ page by double