University of Seychelles - International Student Recruitment
Student Recruitment Strategy, Positioning and Digital Recommendations
The University of Seychelles is an academic institution based on an island campus, offering degree programmes in areas including environment, law and accounting. The university wanted to strengthen its ability to attract international students by clarifying its recruitment proposition and identifying the digital activity needed to support student decision-making.
The Objective
To help the University of Seychelles improve its international student recruitment strategy by analysing the student decision journey, clarifying the institution’s appeal and providing practical recommendations for positioning, digital marketing and recruitment activity.
Our Strategy
- Reviewed the international student recruitment opportunity and the role of the university’s location, course offer and island campus experience.
- Analysed the key stages of the international student decision journey, from considering study abroad to choosing a country, institution and course.
- Identified the personal, academic, environmental and practical factors likely to influence international student choice.
- Developed recommendations to strengthen the university’s positioning and recruitment message.
- Provided strategic guidance across website content, email marketing, marketing automation, collateral, online advertising and social media.
- Created a clearer framework for attracting, informing and converting prospective international students.
The Results
- Delivered a clear strategic direction for the university’s international student recruitment activity.
- Helped clarify the university’s case for attracting international students.
- Provided a practical set of recommendations the internal marketing team could use to support recruitment planning.
- Strengthened the link between positioning, digital activity and the student decision-making journey.
- Demonstrated NYLON’s ability to support education-sector organisations with strategic analysis, positioning and audience engagement.
