MySmallSpace - Digital Shopping Platform for Furniture
Digital Strategy, Proposition Development and E-commerce Growth
MySmallSpace is a digital shopping platform created to help customers maximise space in their homes. The platform brings together multifunctional furniture, space-saving furniture, storage solutions and home accessories, making it easier for users to find products that fit specific spaces, rooms and practical needs.
The Objective
To create and grow a new digital shopping platform focused on helping customers maximise space at home, combining market insight, proposition development, design direction, product data, content strategy and digital growth.
Our Strategy
- Developed the strategic proposition for a specialist platform focused on maximising space in the home.
- Led market analysis to identify gaps, opportunities and customer needs within the furniture and home accessories sector.
- Created a product-led platform built around multifunctional furniture, space-saving solutions, storage furniture and home accessories.
- Introduced product size and dimension information to help users identify furniture and accessories that could fit defined spaces.
- Provided project management, design direction and strategic oversight from concept through launch and growth.
- Created the brand, website structure, content approach and retailer-facing proposition.
- Managed website updates, content development, social media, PR and ongoing platform activity between 2016 and 2019.
- Supported platform growth through retailer acquisition, audience development and customer engagement.
The Results
- Launched a specialist digital shopping platform focused on helping customers maximise space at home.
- Grew the platform from 10 retailers at launch to more than 300 retailers.
- Attracted more than 3 million users to the website.
- Reached customers and visitors from more than 180 countries.
- Built a multi-award-winning website with a clear position in the furniture and home accessories sector.
- Demonstrated NYLON’s ability to take a digital proposition from concept through launch, growth and long-term platform management.
