TLC - Workspace Planning and Optimisation Specialists

TLC was a workspace planning and optimisation specialist helping organisations improve how their workplaces function, feel and support business performance. The company combined commercial understanding, design insight and practical delivery for clients across sectors including retail, finance, communications, law and healthcare.

The Objective

To refresh TLC’s brand identity and digital presence while retaining the existing brand equity the business had already built. The project needed to clarify the company’s proposition, improve online visibility and create a more professional platform for presenting its services, methodology and design-led approach.

Our Strategy

• Reviewed the existing brand to identify which elements should be retained to preserve continuity and recognition.
• Developed an updated brand identity that moved the business forward while respecting its established visual equity.
• Clarified the company’s proposition around workspace planning, optimisation, commercial understanding and design flair.
• Created a new website structure to present TLC’s services, methodology and project experience more clearly.
• Designed new corporate stationery and supporting brand materials to create a more consistent client-facing presence.
• Worked through several development stages with the client to ensure the new identity and website reflected the business accurately.

The Results

• Created a refreshed brand identity that retained continuity while giving the business a more current and professional presence.
• Strengthened the way TLC communicated its proposition, methodology and design-led workspace expertise.
• Improved the company’s client-facing materials across website, stationery and brand presentation.
• Delivered a more consistent platform for communicating with existing clients, prospects and sector audiences.
• Demonstrated NYLON’s ability to modernise a specialist B2B brand without losing the value of its existing identity.