European Leaders in HVAC Manufacturing and Distribution
Search Visibility, PPC and Social Media Strategy
An established HVAC manufacturer and distributor across Europe, known for its pioneering approach to product development and its long-standing experience in the design and manufacture of heating and cooling technologies.
The Objectives
To improve the visibility and performance of a large UK and European digital presence, supporting organic search, paid search, campaign microsites and social media activity across domestic, commercial, B2B and B2C audiences.
Our Strategy
- Reviewed and optimised website structure, navigation and on-page content to improve organic search visibility.
- Supported SEO activity across UK, European and campaign-specific digital platforms.
- Optimised key website pages and landing pages to improve search performance and user journeys.
- Set up and managed PPC activity to support campaign visibility and targeted audience reach.
- Developed social media strategy, content planning and channel management across multiple platforms.
- Created publishing schedules, reporting processes, internal briefings and training for relevant teams.
The Results
- Strengthened digital visibility across organic search, paid search and social media channels.
- Improved the structure and performance of key pages across a large technical website.
- Supported clearer online journeys for domestic, commercial, B2B and B2C audiences.
- Created a more coordinated approach to SEO, PPC, content and social media activity.
- Demonstrated long-term experience supporting visibility and audience engagement within a complex HVAC sector environment.
