An effective marketing strategy requires the integration of business goals and marketing goals into one comprehensive plan. Whether your marketing goal is campaign driven or a complete global marketing strategy, setting the right strategy is critical at the outset. If you have not aligned your strategy to the business objectives at campaign initialisation, you are setting yourself up for failure!

Good strategy = Profit

Marketing is only effective if it delivers what the business needs to make profit. Aligning your marketing strategy with your business plan is key to setting the right objectives, tactics and measurement to deliver real ROI from marketing.

Orchestration and Integration

Clearly identifying the appropriate strategic integration across channels is important for campaign success. Understanding how all of the channels contribute to overall strategy is key. Plan integration at the beginning to achieve better business results.


Focus provides clarity, defines how success is measured and drives growth. It’s easy to create campaigns which sound great, until you realise that they don’t actually fit the business strategy. But we guess you might have had fun on the way (!).


Strategy is not typically a standalone service we provide. Being strategic permeates every aspect of our work. Whether we are changing up a social media campaign to improve results, or creating new content for a website, strategy is at the heart of what we do. We are always looking to ensure we create a lasting impact which benefits the business in the longer term, as well as ticking off some quick wins in the short term.

To find out how we can help you, why not Touch Base?

Our Strategy Services Include:

MARKETING STRATEGY: Aligning marketing strategy with business goals to achieve revenue targets.

ONLINE MARKETING STRATEGY: Creating an integrated online marketing strategy to increase awareness and achieve measurable lead generation objectives.

SOCIAL MEDIA STRATEGY: Raising awareness, enhancing customer experience, driving engagement and conversions across social channels.

TACTICAL CAMPAIGN PLANNING: Creating an effective campaign plan to deliver business objectives within desired timescale.