Britannia Mining - Pursuing active acquisition in mining
Investor relations, website development, social media, email marketing, content marketing
Britannia Mining is a US based exploration and acquisitions company focused on the identification and commercialization of high grade mineral properties, with an emphasis on iron ore, coal and gold. Britannia Mining is managed by a highly skilled team that bring financial, geological and technical expertise combined with entrepreneurial agility.
The Objective
To raise the visibility of Britannia Mining with potential and existing investors. Our business audit suggested an integrated marcoms approach by:
- Amplifying the Britannia Mining story to a wider investor audience
- Profile Britannia along with corporate research reports
- Increase company market valuation
Our Strategy
- Website design and development including real-time share price updates
- Social media management and publishing
- Content generation for online and offline
- Investor fact sheet with company history and goals
- Investor and project information updated on the website and shared by email marketing and social media
- Project profile powerpoint presentation aimed at investors
The Results
- Email marketing achieved a 52% open rate and a 60% click through rate
- Extensive social media following and engagement, reached 650 followers within the first month
- Increased interest in Britannia Mining from investors online and offline
Client Testimonial
"We were struck with how professional NYLON were on receipt of their proposal. No other supplier had done the depth of research which NYLON had gone to. They demonstrated a good understanding of our market, our audiences and knew exactly which content would deliver the engagement we needed. The immediate results were incredible."
Kenneth Roberts, Chief Executive Officer, Britannia Mining
