2020 Recycling - Waste Management and Disposal Services
Local optimisation and targeting
Increasing sales by driving traffic from domestic and commercial customers.
The main strategy was the creation of a website with local keyword targeting and local focused PPC campaign, plus implementation of a CRM system, acquisition of fresh target trade database and improvements to promotional literature by the creation of leaflets and template sales letter to be used in the CRM system.
- Website creation and Local SEO
- Local targeted Pay-Per-Click campaign (Google, LinkedIn, Facebook)
- Link building and off-page optimisation
- 80% of traffic from Google Organic Search
- 77% of all website visits were new visitors
- 64% of page views were on the ‘book on-line’ overtaking visits to the ‘home’ page by double