Sindy Foster

Sindy Foster has over 25 years' experience advising organisations, founders, principals and family offices operating in complex, high-value markets. A graduate of The University of Sussex with a BA (Hons) in Economics, Sindy combines commercial insight with expertise spanning marketing strategy, positioning, reputation management, stakeholder engagement and business growth across multiple industries and international markets.

After thirteen years working in barristers' chambers in London, Sindy trained as a journalist before moving into marketing, public relations and strategic advisory roles. She co-founded the Shere Marketing Group before launching NYLON Marketing. Throughout her career, she has worked with clients across aviation and aerospace, the built environment, industrial sectors including oil and gas, power and energy, mining and resources; technology, family office and HNWI sectors in the UK, USA, Europe, the Middle East and Africa.

One of Sindy's strengths is the ability to quickly understand complex industries and translate technical, commercial and operational challenges into clear strategies and practical actions. Many of the sectors she is known for today started with a first client, from aviation and oil and gas to technology and infrastructure. This ability to rapidly immerse herself in new industries has enabled her to support organisations ranging from airlines and engineering companies to founders, principals, family offices and specialist B2B businesses.

Clients typically engage Sindy when they are seeking growth, entering new markets, improving market perception, attracting investment, strengthening stakeholder confidence or navigating complex commercial and reputational challenges. Her work focuses on helping organisations become the preferred choice amongst the audiences that influence commercial outcomes, investment decisions, partnerships and long-term success.

"Throughout my career, I have been drawn to complex industries and challenging business environments. Whether supporting growth, market entry, investment objectives, reputation challenges or stakeholder engagement programmes, my approach has always been the same: understand the organisation, understand the stakeholders and understand what drives decision-making. The sectors may differ, but the principles remain the same."